In front of a motorbike we all become children again. That’s why in 2017 we wanted to launch the new MotoGP™ season - airing exclusively on Sky - as the most anticipated game for all the fans and supporters, in order to let them play for real. So we dismantled the official Sky Racing Team VR|46 motorbike - driven by Pecco Bagnaia - and turned it into a true size model. In this way MotoGP™ fans had the chance to join the team and play the role of the pilot by literally entering in a mysterious box containing all the pieces of the new motorbike, displayed in one of the main squares of Milan. Then, with the help of two official Sky Racing Team VR|46 engineers, we asked the crowd to take part in the assembly of the motorbike which was live streamed on Sky and Sky Racing Team VR|46 social media channels with the aim of engaging fans online.
The event has been announced with a teaser campaign - print and banners on main sports websites - including talents from Sky’s network channels. At the end of the season, Pecco Bagnaia has been nominated “Rookie of the Year” in Moto2 class.