The unique taste of McDonald’s becomes a style icon.
To support the Icon Collection campaign, Integer presented the first experiential sales concept for McDonald’s in collaboration with Coin Milano.
Integer designed the first Capsule Collection for McDonald’s, by planning and creating the "Shop of the shops" and all the related creativity.
The shop has been opened through a big event with the famous Olympic athlete Carlotta Ferlito.
Results: more than 500 people in 1 day.